Certificate in Dental Practice Management

Building a Business Worth Smiling About


As in all successful organizations, the efficient management of systems, costs and revenues is critical to success. For dental professionals, understanding how to manage these factors and improve customer retention through quality of care, especially during and after the pandemic, are key to developing a sustainable, patient-centric practice.

Designed and delivered live, online by Sauder professors and successful dental practitioners, and based on industry best practices and key measurements, the concepts and skills presented in this certificate program will help you work more effectively with your staff, streamline your systems and make smart decisions for the future.

The program consists of three 3-day live, online modules, held Friday to Sunday:

  • Module 1: TBA
  • Module 2: TBA
  • Module 3: TBA


This program provides the following takeaways in an integrated, applicable manner, focused on dental practices:

Business Strategy

  • Identify your goals and evaluate business challenges and opportunities
  • Understand industry trends as they affect your practice and dentistry
  • Consider numerous ways to reduce your costs
  • Appreciate all of the advantages and disadvantages of new technology


  • Assess your own practice, and identify and measure Key Performance Indicators
  • Determine what your practice is worth
  • Interpret your Financial Statements to uncover hidden costs
  • Evaluate cost structures and cash flow

Leading People

  • Broaden your understanding of effective leadership
  • Build a culture that reflects your strategy and values
  • Design an effective performance management and reward system
  • Address one-on-one challenges; lead others to lead themselves

Services Marketing

  • Understand what drives patient behavior and how patients evaluate your practice
  • Identify problem areas in service delivery that frustrate both patients and staff
  • Implement techniques to measure patient perceptions and satisfaction
  • Improve service delivery to increase patient satisfaction and staff morale


  • Identify what drives efficiency in your practice
  • Streamline your Service Operations
  • Understand cost drivers in your service
  • Design your operations to meet your strategy

Dr. Jim Armstrong is the CEO of Aarm Dental Group. He is an MBA trained dentist through 2 MBA programs 12 years apart; and a past president of the BCDA. Jim serves as editorial consultant for the JCDA and a CDA media expert on dental management issues, and chairs the Economics Committee for the BCDA.

Dr. Mahesh Nagarajan is an Assistant Professor and Chair of the Operations and Logistics Division at the UBC Sauder School of Business. He teaches supply chain management, applied game theory and inventory management in MBA core, and has consulted for organizations such as Mattel and Boeing.

Scott Sinclair is a lecturer at the UBC Sauder School of Business. He has been involved in professional accounting education for more than 30 years. He was the principal author for the CA School of Business in Western Canada between 2000 and 2010, and also worked for Coopers & Lybrand Chartered Accountants

Dr. Anthony Boardman is the Van Dusen Professor of Business Administration at the UBC Sauder School of Business. He teaches strategic analysis to business executives, and serves as a consultant to organizations on strategic and economic issues.

Dr. Tim Silk teaches brand management, new product development and consumer behaviour at the UBC Sauder School of Business. An award-winning professor, he has taught at and consulted for companies including Bell, Best Buy and Visa. He is a leading expert on rebate promotions and has helped shape consumer-friendly policies for government agencies.

Amy Stanley is an Adjunct faculty member at the UBC Sauder School of Business. She has worked in various HR roles, including 8 years as an HR Manager in UBC’s Department of Medicine. An expert executive coach, she manages her own leadership development business helping leaders handle conflict and create high-performing organizations. Her global client list includes a range of industries from the business, finance, government and education sectors.

Please note: New dates for our 2024 program coming soon!

Register View program (.pdf) More info Insights – Dr. Jim Armstrong

This program is proudly brought to you by:




CDE at UBC is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. CDE at UBC designates this activity for the above listed hours of instruction. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at CCEPR.ada.org. This continuing education activity has been planned and implemented in accordance with the standards of the UBC Sauder School of Business through joint efforts between CDE at UBC and the UBC Sauder School of Business.